#deinfluencing your daily routine 🤳


this is your sign to give yourself a break💆‍♀

TikTok has been going crazy over the #deinfluencing trend — a trend created with the intent of throwing us off the hamster wheel of overconsumption, grabbing us firmly by the shoulders and telling us, “YOU DON’T NEED MORE STUFF!” The nature of social media as a highlight reel creates the illusion of an effortlessly ‘perfect’ life, but don’t let this fool you! Every post is carefully choreographed, and losing sight of this feeds into the delusion of, “If only I had this skincare product or woke up at 5am every day my life would look like that”. Just as the TikTok girlies are deinfluencing consumerism, we’re here to deinfluence your daily routine. Let this be your reminder that…

You’re not the only one who doesn’t have a 12-step skincare routine consisting of luxury brands. Find what works for you and run with it — whether that’s luxuriating in a complicated regimen that brings you joy, or having two or three drug store holy grails.

You don’t need to have a five-to-nine before your nine-to-five. If waking up at 5am fits your schedule and your body clock, go to town! If not, girl me neither — who the hell wants to wake up 3 hours before sunrise in February?! The important thing to remember is that neither of these routines are morally superior — we all use the 24 hours of the day to the best of the ability we have according to the needs we have that day.

You don’t need to do a giant deep clean/meal prep every Sunday in order to have a productive week. I love the aesthetic ASMR Sunday reset videos as much as the next guy, but maybe your Sunday reset looks more like binge-watching an entire season of White Lotus and ordering takeout. Take what you need, as long as you have balance.

Your fridge doesn’t need to look like a Kardashian’s. I know I’m not the only one out there who has way too many condiments adorned with the occasional indistinguishable vegetable from weeks prior. Sure, we could all afford to be less shiddy about food waste, but that’s another story. Don’t beat yourself up.

You don’t need to have a different outfit for every occasion or a brand new wardrobe every season. In that same breath, you don’t need to get rid of your statement pieces because they don’t fit into the idea of perfect capsule wardrobe someone presented to you online! Wear what is true to you, as long as it is intentional and brings you joy. 

The point of all this is that you’re not the only one whose life doesn’t look like an instagram reel. There are small changes we can make to have a less shiddy daily routine, but part of being less shiddy to ourselves is letting go of the pressure to be perfect.

Remember to be less shiddy to others, our planet, and yourself.

shop with intention 🤍

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